Campaign details
Brand: Reese's Brand owner: The Hershey Company Entrant company: Horizon MediaIdea creation: Horizon Media New York Market: United States Sector: Confectionery Media channels: Online display, Radio & audio, Television & Connected TV, Point-of-purchase, In-store, Social mediaBudget: Over 20 millionCreative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....