Hershey: Sweetening up the share of wallet

Confectionery brand Reese's, owned by Hershey, grew sales in the US with a data-driven media plan that identified buyers to target based on SKU-level sales data.

Campaign details

Brand: Reese's Brand owner: The Hershey Company Entrant company: Horizon MediaIdea creation: Horizon Media New York Market: United States Sector: Confectionery Media channels: Online display, Radio & audio, Television & Connected TV, Point-of-purchase, In-store, Social mediaBudget: Over 20 million

Creative assets

Read the full case study here

Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands