Hershey India: #Hershe

Somya Bhargava

Chocolate brand Hershey's created the #HerShe campaign to build brand equity, consideration and purchase intent among Gen Z and millennial consumers in India.

Campaign details

Brand: Hershey's Brand owner: Hershey Foods Entrant company: Lowe LintasIdea creation: Lowe Lintas Mumbai Market: India Sector: Confectionery Media channels:Email marketing, Websites & microsites, Word of mouth, Influencers, KOLs, Social media,...

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