Hershey Foods Corporation: Little Hershey's Kisses campaign (1980s)

Simple advertisements with a large amount of white space attracted the attention of consumers and created a brand image for Hershey's Kisses, a teardrop-shaped candy made of solid milk chocolate and wrapped in silver aluminum foil that could be opened by pulling on a paper tab.

Hershey Foods Corporation: Little Hershey's Kisses campaign

Susan Risland

Overview

Simple advertisements with a large amount of white space attracted the attention of consumers and created a brand image for Hershey's Kisses, a teardrop-shaped...