Hershey Foods Corporation: Great American Chocolate Bar campaign (1970)

After decades of selling its candy without advertising, industry leader Hershey Chocolate Company launched the "Great American Chocolate Bar" campaign in response to increasing competition from numerous rivals.

Hershey Foods Corporation: Great American Chocolate Bar campaign

Susan Risland

Overview

After decades of selling its candy without advertising, industry leader Hershey Chocolate Company launched the "Great American Chocolate Bar" campaign in...