Hershey Foods Corporation: Great American Chocolate Bar campaign (1970)

Susan Risland

After decades of selling its candy without advertising, industry leader Hershey Chocolate Company launched the "Great American Chocolate Bar" campaign in response to increasing competition from numerous rivals.

Hershey Foods Corporation: Great American Chocolate Bar campaign

Susan Risland

Overview

After decades of selling its candy without advertising, industry leader Hershey Chocolate Company launched the "Great American Chocolate Bar" campaign in response to increasing competition from numerous rivals. Hershey's milk chocolate bars had come to be regarded as the quintessential American candy after a similar Hershey product was distributed to U.S. soldiers during World War I and World War II. Hershey Chocolate had also gained recognition for its carefully planned company town, its theme park, and the orphanage that received a substantial percentage of its profits. The "Great American...

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