Hershey Foods Corporation: Get The Sensation campaign
Susan RislandOverview
The "Get the Sensation" advertising campaign for York Peppermint Patties used memorable images and humor to establish a brand identity and to emphasize that the chocolate-covered mints had a refreshingly cool taste. One magazine ad featured drawings of angels above a close-up photograph of a York Peppermint Pattie with a bite out of it. The text read, "When I bite into a York Peppermint Pattie I get the sensation I'm mischievously making snow angels on my neighbor's lawn … flapping my limbs through a cool blanket of innocent fluff …...