Hershey Foods Corporation: Get The Sensation campaign (1975)

The "Get the Sensation" advertising campaign for York Peppermint Patties used memorable images and humor to establish a brand identity and to emphasize that the chocolate-covered mints had a refreshingly cool taste.

Hershey Foods Corporation: Get The Sensation campaign

Susan Risland

Overview

The "Get the Sensation" advertising campaign for York Peppermint Patties used memorable images and humor to establish a brand identity and to emphasize that the chocolate-covered...