Hershey Foods Corporation: Get The Sensation campaign (1975)

The "Get the Sensation" advertising campaign for York Peppermint Patties used memorable images and humor to establish a brand identity and to emphasize that the chocolate-covered mints had a refreshingly cool taste.

Hershey Foods Corporation: Get The Sensation campaign

Susan Risland

Overview

The "Get the Sensation" advertising campaign for York Peppermint Patties used memorable images and humor to establish a brand identity and to emphasize that the chocolate-covered mints had a refreshingly cool taste. One magazine ad featured drawings of angels above a close-up photograph of a York Peppermint Pattie with a bite out of it. The text read, "When I bite into a York Peppermint Pattie I get the sensation I'm mischievously making snow angels on my neighbor's lawn … flapping my limbs through a cool blanket of innocent fluff …...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands