Hershey Foods Corporation: Get The Sensation campaign (1975)

Susan Risland

The "Get the Sensation" advertising campaign for York Peppermint Patties used memorable images and humor to establish a brand identity and to emphasize that the chocolate-covered mints had a refreshingly cool taste.

Hershey Foods Corporation: Get The Sensation campaign

Susan Risland

Overview

The "Get the Sensation" advertising campaign for York Peppermint Patties used memorable images and humor to establish a brand identity and to emphasize that the chocolate-covered...

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