Hershey Foods Corporation: Collisions campaign (1969)

Shortly after acquiring the H.B. Reese Company in 1963, Hershey Foods Corporation launched an advertising campaign that began building Reese's Peanut Butter Cups into the corporation's best-selling brand of candy.

Hershey Foods Corporation: Collisions campaign

Susan Risland

Overview

Shortly after acquiring the H.B. Reese Company in 1963, Hershey Foods Corporation launched an advertising campaign that began building Reese's Peanut Butter Cups into the corporation's...