Hero Pleasure Xtec: Driving women towards liberation on new Pleasure Xtec #AchhaHaiLadkiChalaRahiHai

Hero Pleasure Xtec, a scooter brand, launched a rap song featuring Alia Bhatt in India to increase top of mind awareness and market share for the new Pleasure-Xtec.

The marketing objective

From boardrooms, to armed forces and to even space, women have shattered glass ceilings in India.

But, for most females in India, lives are still full of dos and don'ts, or restrictions that hinder their individual freedom. Society,...

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