Hero Pleasure: Turning Prejudice into Pride
Jitender Dabas, Ankit Vohra, Trishla Jhaveri
Motorcycle manufacturer Hero MotoCorp grew sales of its Hero Pleasure model in India with a TV, print, digital and outdoor campaign that challenged society with its message of women's liberation.
Campaign details
Brand: Hero Pleasure Brand owner: Hero MotoCorp Entrant company: McCann WorldgroupIdea creation: McCann WorldgroupMarket: India Sector: Motorcycles, bikes Media channels:Point-of-purchase, In-store, Public relations, Radio & audio, Merchandise...