Hero Motosports: Rally Life Navigator

Nidhi Shah

Rally racing team, Hero MotoSports, created a digital roadbook to help win over racing enthusiasts and put the Hero brand top of mind in India.

Campaign details

Brand: Hero MotosportsBrand owner: Hero Moto CorpEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Leisure & entertainmentBudget: Up to 500k

Executive summary

Rally racing is one of the only spectator sports that isn’t broadcast, which makes for a one-of-a-kind fan that has limited scope to engage and experience the actual race but appreciates and understands the intricacies of it.

During a race, rally racers don’t follow a track, they follow a roadbook. A physical map with intricate directions helps them...

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