Hero MotoCorp: Ladki Chala Rahi Hai

Hero MotoCorp, a motorcycle manufacturer, increased sales and consideration among women in India by launching an online video on Women's Day that broke the stereotypes around female drivers and encouraged everyone to be more comfortable with liberated women.

Campaign video: Hero MotoCorp – Ladki Chala Rahi Hai

Selected creative: Hero MotoCorp – Ladki Chala Rahi Hai

Credits

Agency: McCann New DelhiChairman McCann, Asia Pacific, CEO & CCO McCann India: Prasoon JoshiChief Strategy Officer: Jitender DabasCreative Head, India: Ashish ChakravartyCreative Head, North: Souvik DattaCreative Team: Souvik Datta, Anand BhushanStrategic Planner: Trishla JhaveriVice President Planning: Ankit SharmaVice President:Jeet Kalra...

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