Hero Destini: Overcoming middle-class dads’ resistance to upgrades

Hero, a brand of motorcycles, challenged a deep-rooted cultural mindset around upgrades to promote its scooter model in India.

Campaign details

Brand: Hero MotoCorp Brand owner: Hero MotoCorp Entrant company: McCann WorldgroupIdea creation: McCann Worldgroup Gurgaon Market: India Sector: Motorcycles, bikes Media channels: Online display, Online video, Point-of-purchase, In-store, Print - general, Social mediaBudget: 500k - 1 million

Campaign video

Creative assets

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