Herbal Essences: Bunga's secret garden

Herbal Essences, a personal care brand, emphasised the brand's natural ingredients and increased purchase consideration in Malaysia with its web film Bunga's Secret Garden.

The Summary Statement

Herbal Essences, together with Astro Media Solutions identified a crucial insight involving the Millennial dilemma when it comes to choosing between natural brand shampoos and reframed their experience into a viral, binge-worthy content! With a plethora of brands in the market all claiming to be 'organic' and 'natural', consumers were left confused with filtering which brands are truly authentic. So, we stepped up and leveraged on Astro's creative mastery, digital assets and wide channel distribution to create an original web film, Bunga's Secret Garden. The web film was designed to solve their dilemma by highlighting Herbal Essences...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands