Herbal Essences – Fruit Fusions

Herbal Essences positions its products in terms of being an experiential brand, rather than focusing on science and problem-solving, as was the case with much of the rest of the category.
  

Herbal Essences – Fruit Fusions

Client: Procter & GambleAgency: Leo Burnett LondonCampaign Name: Herbal EssencesCategory: FMCG

SUMMARY

In a market driven by science and problem-solution hair care brands, Herbal Essences experiential brand...

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