Hepworth Heating, Glow-worm boilers
This case study summarises a direct response campaign for Glow-worm domestic boilers. The agency explains that this challenged the traditional hierarchy of selling through the trade with the end user having little or no involvement in the decision making process.
|Agency: Poulter PLC||Authors: Chris Ward|
Area Awards 1995
Winner: Direct Response Campaign
Hepworth Heating, Glow-worm Boilers
How Glow-worm Boilers created an effective
consumer dialogue for their 'Energysaver' range of boilers