Hepworth Heating, Glow-worm boilers

This case study summarises a direct response campaign for Glow-worm domestic boilers. The agency explains that this challenged the traditional hierarchy of selling through the trade with the end user having little or no involvement in the decision making process.
Agency: Poulter PLCAuthors: Chris Ward
 

Area Awards 1995 Grand Prix Winner: Direct Response Campaign

Hepworth Heating, Glow-worm Boilers

How Glow-worm Boilers created an effective consumer dialogue for their 'Energysaver' range of boilers

Introduction

When...