Hennessy X: NBA Campaign 2022

Spirits brand Hennessy created a digital campaign that leveraged its role as the NBA's spirits partner and appealed to a younger generation of drinkers in Hong Kong.

Campaign details

Brand: Hennessy Brand owner: LVMH Entrant company: L'atelierIdea creation: L'atelier Hong Kong Market: Hong Kong (SAR) Sector: Spirits & liquors Media channels: Online video, Programmatic display, Sponsorship - sports Budget: Up to 500k

Executive summary

As the NBA’s first global spirits partner, Hennessy celebrates the great sportsmanship of the ‘Never Stop. Never Settle’ ethos by empowering the culture of bringing people together for basketball.

Hennessy designed the campaign in an uplifting and interactive manner to recruit a younger generation as the...

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