Henkel Ibérica: Schwarzkopf Professional - Essensity

Henkel Ibérica needed to promote its new Schwarzkopf Professional Essenity line to salons throughout Spain.

Henkel Ibérica S.A. Schwarzkopf Professional: Essensity



Category: Business and Consumer ServicesCountry where program ran: SpainDate program started/ended: 3rd - 29th October 2008

Product Description: Schwarzkopf professional was launching a new product range on the Spanish market, under the Essensity brand, the first 100% natural, organic line that could replace synthetic ingredients while still offering excellent results.

Advertiser/Client Name: Henkel Ibérica S.A. Schwarzkopf ProfessionalMedia Channels: Direct Mail


Marketplace Challenge:

The growing demand on the market for organic and environmentally friendly products is a fact. However, consumers are not...

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