Henderson's Relish: Rebrand

Henderson's Relish, a condiment brand, increased sales in the UK by redesigning its bottle packaging to better stand out and providing a key product descriptor to help consumers understand how best to enjoy it.

Executive Summary

The sauce that goes on everything. An institution that's native to the City of Sheffield. A delicious sauce and you'd be pushed to find a Sheffielder without a bottle at hand. Affectionately known as "Hendo's" it had a BIG objective to...