Help For Heroes: 40,000 Strong

UK service personnel recovery support charity Help for Heroes enlisted its own mini-army to get the nation talking and effect systemic change to the medical discharge process, while emphasising the charity's vital role during peacetime.

Campaign details

Brand: Help For HeroesBrand owner: Help For HeroesEntrant company: McCann LondonPR: McCann London / Help For Heroes, LondonMarket: EuropeSector: Charities & voluntary organisationsMedia channels:Email marketing, Events & experiential,...