Help for Heroes: 40,000 Strong

UK service personnel recovery support charity Help for Heroes enlisted its own mini-army to get the nation talking and effect systemic change to the medical discharge process, while emphasising the charity's vital role during peacetime.

Campaign videos: Help for Heroes – 40,000 Strong

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Selected creative: Help for Heroes – 40,000 Strong

Credits

Media agency: McCann LondonAccount Manager: Hannah CartwrightChief Creative Officer, McCann UK & Co-President,...