Help for Heroes: 40,000 Strong

UK service personnel recovery support charity Help for Heroes enrolled its own mini-army to ignite conversation nation-wide and effect systemic change to the medical discharge process, while highlighting the charity's crucial role during peacetime.

Campaign video: Help for Heroes – 40,000 Strong

Read the full campaign case study

Selected creative: Help for Heroes – 40,000 Strong

Credits

Creative agency: McCann London / McCann Enterprise London / MRM LondonAccount Manager: Hannah CartwrightChief Creative Officer, McCann UK & Co-President, McCann London: Laurence Thomson / Rob DoubalCreative Artworker, Visualiser, Retoucher: Angelika JuszczykCreative: Elin Enstrom / Elliot Lee / Jessica Rees / Nico Laudrup / Rory Peyton-JonesDirector of Copy: Mike OughtonExecutive Creative Director: Jamie Mietz / Sanjiv MistryHead of Art: Dan HowarthManaging...

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