Help for Heroes: 40,000 Strong

UK service personnel recovery support charity Help for Heroes enrolled its own mini-army to ignite conversation nation-wide and effect systemic change to the medical discharge process, while highlighting the charity's crucial role during peacetime.

Campaign video: Help for Heroes – 40,000 Strong

Read the full campaign case study

Selected creative: Help for Heroes – 40,000 Strong

Credits

Creative agency: McCann London / McCann Enterprise London / MRM LondonAccount Manager: Hannah CartwrightChief Creative...

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