Hello DIA! What do you think about my hypotheses?

Dharmendra Kumar Jain

Details the genesis, use cases and proof-of-concept testing for an AI-based Digital Insight Assistant (DIA), for use by market researchers.

Disclaimer

Throughout this paper and the PoC testing, references made to the popular brands of various product categories, in various markets, are purely for illustration purposes. By no means do they represent the facts or belong to the actual client's work. For this test, only dummy data has been used without involving any personal or sensitive information.

Abstract

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for market research professionals, who always require a reference to the pre-existing knowledge base, studies and research work to formulate their hypotheses, confirm recent facts or...

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