Introduction
In the first half of 2020 we radically changed our habits. The data on the growth of digitisation after the lockdown is constantly changing, like an unstoppable fire: a completely changing scenario, making a clean break with the past. The numbers are not easily crystallised as there is still no study able to clearly describe the global situation.
Online purchases have grown dramatically, just think that Adobe Analytics reports an increase of 76% YoY in the US for the month of June 2020. If we take a look at the stock market, in relation to the brands operating in...