Hellmann's: WhataHellmann's

Hellmann's, a food and beverage company, launched a digital campaign in Brazil to rejuvenate the brand's image, connect with millennials, rescue affective memories and reinforce the quality of products.

The task: Taking ownership of leadership

Hellmann's is a very traditional and well-known brand in Brazil known in Brazil and, despite being a market leader, it did not act the the same way in communication. They came to us with the objective...