Hellmann's Mayonnaise: The Hellmann's Express comes to Kolkata

Marketing services company Mindshare, increased market share and reach for Hellman’s Mayonnaise in India by creating the Hellman’s Express, a team that travelled around Kolkata appreciating the food heritage.

The communication goal

The World's Most Loved Mayonnaise is the Original, Blue-ribboned Hellmann's; a brand synonymous with the idea of 'Bring Out The Best'. In 2019, Hellmann's took on the challenge of entering the Indian market and started from India's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today