Hellmann's: Mayo Tackles Food Waste

Hellmann's, a condiment brand, partnered with legendary line-backer Jerod Mayo for the launch of Mayo Tackles Food Waste during the Super Bowl in the US to inspire millennials to make taste, not waste, and drive sales and share growth.

Campaign video: Hellmann's – Mayo Tackles Food Waste

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Selected creative: Hellmann's – Mayo Tackles Food Waste

Credits

Agency: VML New York / Mindshare New YorkAssociate Director, Amazon Investment: Karly KovacAssociate Director, Business Intelligence: Rashid DahodwalaAssociate Director, Digital Investments: Chelsea SteinAssociate Director, Search Investment: Jacqueline ChiAssociate Director, Video Investments: Giana ValenzaDirector, Digital Investments: Alicia LonnieDirector, OMNI & Amazon Investment: Shafique NiaziDirector, Organic Search: Stephanie FinkelsteinManager Search Investment: Anthony VargasManager, Digital Investments: Angela BaiManager,...

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