Hellmann's: Mayo Tackles Food Waste

Hellmann's, a condiment brand, partnered with legendary line-backer Jerod Mayo for the launch of Mayo Tackles Food Waste during the Super Bowl in the US to inspire millennials to make taste, not waste, and drive sales and share growth.

Campaign video: Hellmann's – Mayo Tackles Food Waste

Read the full campaign case study

Selected creative: Hellmann's – Mayo Tackles Food Waste


Agency: VML New York / Mindshare New YorkAssociate Director, Amazon Investment: Karly KovacAssociate Director, Business Intelligence: Rashid DahodwalaAssociate Director, Digital Investments: Chelsea SteinAssociate Director, Search Investment: Jacqueline ChiAssociate Director, Video Investments: Giana ValenzaDirector, Digital Investments: Alicia LonnieDirector, OMNI & Amazon Investment: Shafique NiaziDirector, Organic Search: Stephanie FinkelsteinManager Search Investment: Anthony VargasManager, Digital Investments: Angela BaiManager,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands