Hellmann's: Mayo McHack

Mayonnaise brand Hellmann's grew engagement and purchase intent in the UK with the MayoMcHack, an integrated campaign that used one of McDonald's most popular burgers to persuade the QSR chain to offer mayonnaise as a dip.

Campaign video: Hellmann's – Mayo McHack

Selected creative: Hellmann's – Mayo McHack


Creative Agency: Edelman London Account Director: Catriona Poppe Associate Client Director: Liz Harris Associate Creative Director Art Direction: Martin Noreby Associate Creative Director Copywriter: Simon Lublin Client Director: Virginia Landau Digital Director: Melody Achi / Nick Robinson Digital Senior Account Manager: Zak Khdir Director of Business Affairs: Hazel Popplewell EMEA CCO: Mattias Ronge / Stefan Ronge EVP, Director Global Client Lead: Katy Evans Executive Creative...

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