Hellmann's: Animal Crossing

Hellmann's, a condiment brand, donated 50,000 meals to people in need over Christmas and raised awareness of food waste in the UK.

Campaign details

Agency: Ogilvy UK & Ogilvy Toronto Client: Hellmann's Campaign Name: Hellmann's Animal Crossing

Hellmann's wanted to spread goodwill and show its support to fight food waste. It set a target of donating 50,000 meals to people in need during Christmas 2020.