Helene Curtis Industries, Inc.: Finesse campaign

Helene Curtis Industries, Inc., a division of the Anglo-Dutch conglomerate Unilever N.V. after 1996, was a relatively small yet notable player in the personal care products industry in the 1970s.

Helene Curtis Industries, Inc.: Finesse campaign

Mariko Fujinaka

Overview

Helene Curtis Industries, Inc., a division of the Anglo-Dutch conglomerate Unilever N.V. after 1996, was a relatively small yet notable player in the personal care products industry...