Heinz Wattie's: Gourmet Dog Thank you notes

KC&S wanted to generate leads for its line of dog food created exclusively for small dogs. A mailing went out to prospects with a free sample and coupon for Gourmet Dog.

Heinz Wattie's: Gourmet Dog Thank you notes

RAPP New Zealand


Category: Product Manufacturing and Distribution

Country where program ran: New Zealand

Date program started/ended: 8 June 2009

Product Description: Gourmet Dog is a premium dog food created for small dogs. The single serve pouches and cans are designed to be 100% complete and balanced, and the premium formulation includes Omega 3 & 6. It comes in a range of indulgent flavors, including Venison, Game and Veal.

Advertiser/Client Name: Heinz Wattie's

Media Channels:

Direct Mail



Website: www.alotoflove.co.nz


Marketplace Challenge:


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