Heinz Tomato Ketchup: Puzzle

Heinz, a food processing company, played on the slow nature of its tomato ketchup by launching an equally slow puzzle during the COVID-19 pandemic.

Campaign video: Heinz Tomato Ketchup – Puzzle

Selected creative: Heinz Tomato Ketchup – Puzzle

Credits

Creative agency: Rethink TorontoAccount Director: Kai De Bruyn KopsAccount Manager: Allie KennedyAgency Producer: Alex Butt / Anna Tricinci / Narine ArtinianAssociate Creative Director: Zachary BautistaChief Creative Officer: Aaron StarkmanDesigner: Erin MaguireEditor: Tyler ErdelacExecutive Creative Director: Mike DubrickGroup Account Director: Amy GreenspoonHead of Art: Joel HoltbyHead of Production: Todd HarrisonHead of Strategy: Sean McDonaldStrategist: Julian MorganWriter:Geoff Baillie...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands