Heinz: The perfect match

Heinz, a sauce brand, launched a campaign in Indonesia to become the #1 international sauce brand by increasing household penetration, establish high brand awareness, and position itself as the perfect pairing to international/fusion/trending foods.

Campaign details

Brand: Kraft HeinzAgency: Leo Burnett IndonesiaRegion: APAC

Strategy

Objective

Heinz - Global 'Goliath', local 'David'

With barebone equity in Indonesia [total awareness 43% (TOM 1%, spontaneous awareness 3%, aided awareness 39%)]. Heinz's...

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