Heinz: Summer isn’t summer without Heinz

Condiment brand Heinz Ketchup increased sales and brand equity during Covid-19 restrictions in Canada with a multichannel campaign that included a jigsaw puzzle and a hotdog delivery partnership.

Campaign details

Brand: Heinz KetchupBrand owner: Kraft Heinz CompanyEntrant company: Rethink, TorontoMedia: Starcom, TorontoPR: The Colony Project, TorontoMarket: CanadaSector: Sauces, seasonings, condimentsMedia channels:Competitions & contests, Events...

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