Heinz Salad Cream

Campaign to reposition Heinz Salad Cream. TV, print and ambient media ads position salad cream as something to improve the rubbish young people eat.
Agency: Leo BurnettAuthors: Sharon Masnick and Mark Stockdale

Heinz Salad Cream

Never say die: the revival of Heinz Salad Cream

Background

Invented in 1914, Heinz Salad Cream became a great British icon.

Which was its problem.

By 1980 it symbolised the...