Heinz Pet Products: Kibbles 'N Bits Jerky Mop Dog campaign

In 1993 the Quaker Oats Co. launched a new campaign for its Kibbles 'n Bits dog food.

Heinz Pet Products: Kibbles 'N Bits Jerky Mop Dog campaign

Rebecca Stanfel

Overview

In 1993 the Quaker Oats Co. launched a new campaign for its Kibbles 'n Bits dog food. The brand had sold extremely well after its 1981 debut, fueled in part...