Heinz Ketchup: Tomato Blood

Heinz Ketchup, a condiment brand, positioned itself as a key ingredient for Halloween costumes in the US.

Campaign Summary

In fall 2021, the Centers for Disease Control (CDC) updated their holiday safety guidelines for the pandemic saying, "It's now okay to go trick-or-treating outside." Families across the country cheered! And so did Heinz Ketchup – a condiment...

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