Heinz Ketchup: Tomato Blood

Heinz Ketchup, a condiment brand, positioned itself as a key ingredient for Halloween costumes in the US.

Campaign Summary

In fall 2021, the Centers for Disease Control (CDC) updated their holiday safety guidelines for the pandemic saying, "It's now okay to go trick-or-treating outside." Families across the country cheered! And so did Heinz Ketchup – a condiment frequently used as a stand-in for blood on costumes. To help families bring back the magic of Halloween, Heinz created a pop-up shop for in-person Tomato Blood fun. We extended the pop-up to virtual viewers nationwide in a never-been-done-before livestream, broadcast simultaneously across multiple channels inside and outside of walled gardens using Firework technology. Families rejoiced, with Heinz, they had...

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