Heinz Ketchup: Hidden Spots

Heinz, a food company, launched a map, Heinz Hidden Spots, which allowed gamers in Brazil to eat whilst gaming to help associate its brand with their favourite meal: burgers.

Campaign details

Title: Hidden SpotsBrand: HeinzProduct: KetchupIdea: GutCountry: Brazil

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessGlobalNon-specificAdults (26-55)Middle800k USD Total = 650k Media...
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