Heinz: Ketchup Fraud

Heinz, a food brand, launched Ketchup Fraud to show restaurants in the US that while there are other ketchups, none of them could replace Heinz, and reinforce brand love.

Campaign video: Heinz – Ketchup Fraud

Selected creative: Heinz – Ketchup Fraud


Creative Agency: Rethink Toronto / Rethink Montreal / Rethink Vancouver / Rethink New York Account Director: Catherine Blouin-Mainville / David Greisman Account Manager: Rachel Cloth Account Supervisor: Jamie Flatow Art Director: Hayley Hinkley Chief Creative Officer: Aaron Starkman / Daniel Lobatón / Mike Dubrick / Sean McDonald Creative Director / Art Director: Skye Deluz Creative Director / Writer: Jacquelyn Parent Creative Director: Fernando Hernandez Executive Creative Director / Writer:...

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