Heinz: Ketchup Fraud

Heinz, a food brand, launched Ketchup Fraud to show restaurants in the US that while there are other ketchups, none of them could replace Heinz, and reinforce brand love.

Campaign video: Heinz – Ketchup Fraud

Selected creative: Heinz – Ketchup Fraud

Credits

Creative Agency: Rethink Toronto / Rethink Montreal / Rethink Vancouver / Rethink New York Account Director: Catherine Blouin-Mainville / David Greisman Account Manager: Rachel Cloth Account Supervisor: Jamie Flatow Art Director: Hayley Hinkley Chief Creative Officer: Aaron Starkman / Daniel Lobatón / Mike Dubrick / Sean McDonald Creative Director / Art Director: Skye Deluz Creative Director / Writer: Jacquelyn Parent Creative Director: Fernando Hernandez Executive Creative Director / Writer:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands