Campaign details
Brand: Heinz Brand owner: Kraft Heinz Company Entrant company: FP7 McCannIdea creation: FP7 McCann Dubai Market: Global Sector: Sauces, seasonings, condiments Media channels: Word of mouth, Influencers, KOLs, Competitions & contests Budget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....