Brand: Heinz Brand owner: Kraft Heinz Company Entrant company: FP7 McCannIdea creation: FP7 McCann Dubai Market: Global Sector: Sauces, seasonings, condiments Media channels: Word of mouth, Influencers, KOLs, Competitions & contests Budget: Up to 500k
It costs millions to be a World Cup sponsor.
It costs millions to not be part of the World Cup.
So, what do you do if you’re that well-known brand, Heinz Arabia, and you want to be part of the World Cup, but...
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