Heinz: Heinzjack

Heinz Arabia, a food brand, enlisted a man by the name of Thomas Heinz to be a human billboard at the World Cup to make it feel like a sponsor without it being a sponsor.

Campaign videos: Heinz – Heinzjack

Read the full campaign case study

Selected creative: Heinz – Heinzjack

Credits

Creative Agency: FP7 McCann Dubai Art Director: Francesco Negri / Giovanni Scopece Associate Director Social: Ibrahim Hasan Chief Creative Officer: Federico Fanti Content Manager: Fernanda Stein Copywriter: Stephanie Rodriguez Creative Director: Paulo Engler Head of Strategy: Mario Morby Regional Digital Director: Anis Zantout Senior Arabic Copywriter: Manar M Abdulla Senior Copywriter: Aliza Siddiqi Senior Editor: Deydson Rocha Social:Ahmed...

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