Heinz: Draw Ketchup

Heinz Ketchup, a sauce brand, reignited an emotional connection in a campaign to engage its consumers, bolster consumer loyalty and stay top-of-mind.

Campaign video: Heinz – Draw Ketchup

Read the full campaign case study

Selected creative: Heinz – Draw Ketchup

Credits

Agency: Rethink Toronto / Carat Toronto / Starcom Chicago / Salt XC TorontoAccount Director: David Greisman, Kai de Bruyn KopsAccount Manager: Allie KennedyAssociate Creative Director / Writer: Geoff BaillieAudio Engineer: Art MullinBroadcast Producer: Alex ButtChief Creative Director: Aaron Starkman, Mike DubrickChief Strategy Officer: Sean McDonaldCreative Director / Art Director: Zachary BautistaCreative Director: Joel HoltbyDesigner: Jaclyn McConnellEditor:Stephen Parker...

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