Heinz: Draw Ketchup

Heinz Ketchup, a sauce brand, reignited an emotional connection in a campaign to engage its consumers, bolster consumer loyalty and stay top-of-mind.

Campaign video: Heinz – Draw Ketchup

Selected creative: Heinz – Draw Ketchup


Creative agency: Rethink Toronto / Salt XC TorontoAccount Director: Kai De Bruyn KopsAccount Manager: Allie KennedyAgency Producer: Alex Butt / Spencer HoughtonAssociate Creative Director: Geoff BaillieChief Creative Officer: Aaron StarkmanChief Strategy Officer: Sean McDonaldCreative Director: Zachary BautistaDesigner: Jaclyn McConnellEditor: Stephen ParkerExecutive Creative Director: Mike DubrickGroup Account Director: Amy GreenspoonHead of Art & Creative Director: Joel HoltbyPrint Producer: Narine ArtinianStrategist:...

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