Heinz Beanz Snap Pots – Growing value in the beans market: not so eazy beanzy

In September 2007, Heinz launched Snap Pots, a new range of microwaveable baked beans. The launch was a response to the Heinz master brand's efforts to add value to its overall portfolio, in what was a challenging grocery market.
Agency: McCann EricksonAuthors: Peter Wilson and Louise Cook

Heinz Beanz Snap Pots – Growing value in the beans market: not so eazy beanzy


This is a very simple case-history, but it is not simply the story of yet another launch. Although we didn't spend a huge sum of money, it clearly demonstrates two things. First, it shows that the right communication can be the catalyst that differentiates between financial success and failure. And second, despite all the mutterings to the contrary, TV is far from dead as a useful means of communication if you plan your...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands