Heinz Beanz Snap Pots – Growing value in the beans market: not so eazy beanzy

In September 2007, Heinz launched Snap Pots, a new range of microwaveable baked beans. The launch was a response to the Heinz master brand's efforts to add value to its overall portfolio, in what was a challenging grocery market.
Agency: McCann EricksonAuthors: Peter Wilson and Louise Cook

Heinz Beanz Snap Pots – Growing value in the beans market: not so eazy beanzy

INTRODUCTION

This is a very simple case-history, but it is not simply the story of yet another launch. Although we didn't...

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