Heinz Beanz Snap Pots – Growing value in the beans market: not so eazy beanzy
Peter Wilson and Louise Cook
In September 2007, Heinz launched Snap Pots, a new range of microwaveable baked beans. The launch was a response to the Heinz master brand's efforts to add value to its overall portfolio, in what was a challenging grocery market.
| Agency: McCann Erickson | Authors: Peter Wilson and Louise Cook |
Heinz Beanz Snap Pots – Growing value in the beans market: not so eazy beanzy
INTRODUCTION
This is a very simple case-history, but it is not simply the story of yet another launch. Although we didn't...
