Heinz: A.I. Ketchup

Ketchup brand Heinz Tomato Ketchup grew relevance with younger audiences, first in the US and Canada, and then globally with an on- and offline campaign based on text-to-image AI generation.

Campaign video: Heinz – A.I. Ketchup

Selected creative: Heinz – A.I. Ketchup


Creative Agency: Rethink Toronto / Rethink Montreal / Rethink Vancouver / Rethink New York Account Director: Catherine Blouin-Mainville / David Greisman Account Manager: Ashlynn Labinaz Associate Creative Director / Writer: Geoff Baillie Broadcast Producer: Alex Butt / Steph Walker-Wells Chief Creative Officer: Aaron Starkman / Mike Dubrick Chief Strategy Officer: Sean McDonald Creative Director / Art Director: Zachary Bautista Digital Producer: Sheldon Sam Editor:Étienne Bergeron / Anna Vershinina...

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