Heinz & Empathy: Finding our superpower to take on child hunger

Heinz, a food processing company, and Magic Breakfast, a registered charity, launched a campaign in the UK to put an end to child hunger.

Campaign details

Brand: HeinzAgency: BBH

Summary

It's hard to imagine a time pre-Covid, pre-Marcus Rashford, when child hunger in the UK simply was not on the general public's radar. But that's exactly what we're going to ask you to do.

Back in 2019, millions of children were going hungry in the UK. They had been for years. And if the hunger wasn't enough, the stigma surrounding it made it hard to even start the conversation. But the simple truth was that this wasn't common knowledge.

We could write about how we opened people's eyes to the reality...

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