Heineken Tiger: Collaboration laboratory – by Gen Z for Gen Z

Heineken, a beer brand, worked with young people in Vietnam to produce a new beer that was made by Gen Z for Gen Z.

Campaign details

Brand: Heineken Vietnam Brewery Limited (HVBL)Lead Agency: Dentsu Services VietnamRegion: APAC

Strategy

Objective

Tiger has been the dominant premium beer brand in Vietnam for years, with high bonding and great loyalty from core drinkers...