Heineken: The Virtual Heineken Silver

Heineken, a beer brand, launched a campaign in Europe to promote a new light beer for a young target audience.

Campaign video: Heineken – The Virtual Heineken Silver

Selected creative: Heineken – The Virtual Heineken Silver


Creative agency: Publicis Milan / Le Pub Amsterdam / Billion Dollar Boy LondonAccount Director: Abi Lepp / Alessandra Granata / Gonzalo Gutierrez / Matilde DettinAccount Executive: Archie Leigh / Federica Mileti / Tinatin PrangishviliArt Director: Patrick Rossa / Valentino Borghesi / Victor LopezAssociate Creative Director: Alessandro Agnellini / Daniela De SetaChief Creation Officer: Francesca Zazzera / Cristiana Boccassini / Mihnea GheorghiuChief Strategy & Innovation Officer: Charles Laporte AustClient Service...

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