Heineken: The Office Cleaners

Beer brand Heineken increased brand favourability scores in Argentina in the next stage of its #workresponsibly platform through a partnership with office cleaning companies that encouraged workers to leave the office and go to a bar.

Campaign video: Heineken – The Office Cleaners

Selected creative: Heineken – The Office Cleaners

Credits

Creative Agency: Publicis Milan / Publicis Buenos Aires / Le Pub Milan Account Director: Daniel Marando / Gonzalo Gutiérrez Gauna / Nicolás Gruschetsky Associate Creative Director: Alessandro Agnellini / Daniela De Seta Chief Creation Officer: Francesca Zazzera Chief Creative Officer Argentina: Fabio Mazía Chief Creative Officer Latam: Fernando Bellotti Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu Executive Creative Director: Francisco Bledel Global CEO Le Pub, Global CCO Publicis...

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