Heineken: The Office Cleaners

Beer brand Heineken increased brand favourability scores in Argentina in the next stage of its #workresponsibly platform through a partnership with office cleaning companies that encouraged workers to leave the office and go to a bar.

Campaign video: Heineken – The Office Cleaners

Selected creative: Heineken – The Office Cleaners


Creative Agency: Publicis Milan / Publicis Buenos Aires / Le Pub Milan Account Director: Daniel Marando / Gonzalo Gutiérrez Gauna / Nicolás Gruschetsky Associate Creative Director: Alessandro Agnellini / Daniela De Seta Chief Creation Officer: Francesca Zazzera Chief Creative Officer Argentina: Fabio Mazía Chief Creative Officer Latam: Fernando Bellotti Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu Executive Creative Director: Francisco Bledel Global CEO Le Pub, Global CCO Publicis...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands