Heineken: The green pub guide

Heineken, the brewer, promoted a new beer dispensing system in the UK by celebrating environmentally conscious drinking venues with a social and earned media campaign.

Background & brief

HEINEKEN SmartDispense, in very simplified terms is a draft beer dispensing system, it gets beer from kegs to the bar as quickly, simply and as easily as possible for those working in the pub. HEINEKEN is not unique in offering a...

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