Heineken: The Closer

Beer brand Heineken globally launched The Closer, a Bluetooth-powered bottle opener, to help people realise that overwork was getting ridiculous and that we all have the power to disconnect from work.

Campaign video: Heineken – The Closer

Selected creative: Heineken – The Closer

Credits

Creative Agency: Publicis Milan / Boomerang Amsterdam / Le Pub Amsterdam Account Director: Charlotte Grotenhuis Art Director Publicis Italy: Joao Araujo Associate Creative & Design Director: Valentino Borghesi Associate Creative Director/Art: Giulio Frittaion Chief Commercial Officer: Alexander Veltman Executive Chief Creative Officer: Eldin Fetahovic Chief Production Officer: Fikret Fetahovic Colorist: Cyriel Roumen Copywriter: Ruben De Barros Creative Director: Diego Tardani / Rico de Lange Digital...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands